Good Afternoon. On November 10, 1969, Sesame Street made its debut on U.S. public television. The show used songs and puppets to help young children learn letters, numbers and life skills.
—Rosie, Wyatt, Evan & Conor
In this edition
What slower inflation means for the bills you still have to pay.
How GoodRx plans to put prescription prices in front of care teams.
Why SoftBank’s AI plans came with a costly power-equipment change.
MARKETS
Market | Ticker / move |
|---|---|
S&P 500 | |
Nasdaq Composite — ETF | |
Dow Jones | |
U.S. Treasury bonds — ETF | |
Gold — ETF | |
Bitcoin |
Supplied by StockTwits. ONEQ tracks the Nasdaq Composite; IEF holds U.S. Treasury bonds; GLD tracks gold. These three references are ETFs.
The read: Stocks fell during Tuesday’s trading after the new price report. Investors faced more pressure from bonds as rates rose. Higher borrowing costs can squeeze company profits and the prices people will pay for shares. Food and housing costs kept climbing, even as the overall price rise slowed.
source: AP · Quotes may be delayed.
TODAY’S VIBE
🔥 What’s Hot:
Prescription savings: GoodRx is bringing pharmacy price checks into Google Cloud’s health care tools.
🥶 What’s Not:
Debt payments: The share of household debt behind on payments reached 5% in the third quarter.
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THE BIG STORY
Prices rise more slowly. Bills still grow.

Grocery shopping · file photo · Tony Webster from Minneapolis, Minnesota, United States · CC BY 2.0 · Photo credit
October brought a smaller price jump, rather than a cheaper cost of living. Food, housing and energy all got more expensive.
The Consumer Price Index tracks prices paid by U.S. households. It rose 0.4% from September, after a 0.6% increase the month before. Those figures account for usual seasonal swings.
A slower climb still hurts
The slowdown means prices rose at a gentler pace. It doesn’t undo earlier increases. Grocery prices rose again, and housing costs helped push the overall index higher.
There were some breaks. Used cars and trucks got cheaper, while communication costs fell. Your own bill depends on what you buy; the index combines many households’ spending.
A missing comparison
The report lacks the usual overall year-over-year inflation rate. A government funding lapse stopped BLS from collecting many prices in October 2025. Without that starting point, it can’t make the annual comparison.
The next inflation report is due December 10. For now, the monthly figures show slower price growth, with little relief on several everyday bills.
source: Bureau of Labor Statistics
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THE QUICK BRIEF

Pharmacy counter · file photo · Nielsoncaetanosalmeron · CC BY 4.0 · Photo credit
💊 A prescription price check before checkout
GoodRx helps people compare prescription prices and find discounts. It’s putting that information inside Google Cloud’s new AI tools for health care teams. Staff can check prices at local pharmacies and find drugmakers’ self-pay offers without leaving those tools.
That could bring cost into the conversation before someone reaches the pharmacy counter. Google Cloud is the first partner for this new link. GoodRx says more AI platforms may follow. It hasn’t reported how much extra money patients will save through this launch.
source: GoodRx
💳 More household debt is behind on payments
Americans owe $19.1 trillion in household debt, from mortgages to credit cards. The New York Fed’s latest credit report found that 5% of outstanding debt was behind on payments at the end of September. That share grew from the previous quarter.
The pressure wasn’t the same across loan types. More mortgage and car-loan balances moved into early payment trouble, while credit cards improved slightly on that measure. These are actual credit records, unlike yesterday’s survey of households’ worries about future payments.
source: Federal Reserve Bank of New York
🎮 A big game meets a smaller quarter
Take-Two, the company behind Grand Theft Auto and NBA 2K, still plans to launch Grand Theft Auto VI on November 19. In results released Monday evening, the publisher gave players a firm date to watch despite a weaker quarter. Its bookings fell 18% from a year earlier.
Bookings track game products and services sold, with different timing from reported revenue. Take-Two kept its full-year bookings forecast. That outlook still depends on delivering its games on time; the planned launch is next, rather than money already earned.
source: Take-Two Interactive
BUSINESS
Main Street still has jobs it can’t fill

Independent bookstore · file photo · Sashimi-b · CC BY 4.0 · Photo credit
Small businesses are still looking for workers. Finding the right people remains the hard part.
In NFIB’s October survey, 36% of owners had jobs they couldn’t fill. That share rose from September. NFIB is a group representing small businesses; its monthly survey asks members about sales, hiring and costs.
Openings aren’t the whole story
Most owners who were hiring said they found few or no qualified applicants. That points to a gap between the jobs on offer and the people applying, rather than an absence of jobs everywhere.
The overall mood barely changed and stayed just below its long-run average. Owners felt less uncertain, but profit trends weakened.
For people seeking work, an opening is only the first step. Employers in this survey still report trouble finding the skills they need.
source: NFIB
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GLOBAL FOCUS
AI’s power bill lands at SoftBank

Server racks · file photo · Carl Lender from Sunrise, USA · CC BY 2.0 · Photo credit
AI’s power bill is landing at SoftBank. The Japanese firm backs tech businesses, including OpenAI. It helps pay for the sites that run AI.
It lost ¥768 billion in the six months ended September 30. One big hit came from changing plans for power equipment at U.S. data centers.
Changing plans can leave a bill
The change led to a ¥597 billion loss on money paid in advance and changed contracts. Some payments won’t come back. It may get money off future equipment orders if it meets certain terms.
AI needs power and hardware. Changing plans after paying for gear can leave a large bill.
SoftBank has kept backing OpenAI despite those costs. The possible rebates aren’t cash recovered today.
source: SoftBank Group
AROUND THE WORLD
Shanghai port · 2013 file photo · Bruno Corpet (Quoique) · CC BY-SA 3.0 · Photo credit
🚢 China’s factories ride the AI boom
China’s exports grew 35.2% from a year earlier in October. These were dollar values, rather than a count of goods shipped. Sales of tech goods helped, according to ING’s trade report. Strong demand abroad is helping make up for weak spending at home, leaving factories reliant on buyers beyond China.
source: ING
📱 A brighter outlook, despite a loss
Vodafone sells mobile phone and home internet service in Europe and Africa. It raised its profit and cash-flow forecasts, yet lost €3.6 billion in the half-year through September. It cut the booked value of some assets in Germany and Britain. Those charges help explain why a better forecast can sit beside a loss.
source: Vodafone
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THE WIND-DOWN
🥸 Dad Joke of the Day
Q: Why did the mushroom go to the party?
A: Because he was a fungi to be with.
📖 Vocab Word of the Day · Inflation risk
Inflation risk: The risk that rising prices make your money buy less. Your savings can grow in dollars and still lose buying power.
In a sentence: Higher food costs bring inflation risk to people with a fixed income.
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