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Good Afternoon. On this day in 1950, Peanuts debuted in seven newspapers. Charles Schulz earned $90 in its first month—a modest beginning for a comic that would travel around the world. An audience can arrive well before the big money does.

Today, Tesla’s delivery count gives us a similar distinction: getting cars into customers’ hands and earning a profit are separate milestones. We’ve also got a slower jobs report, Nike’s cost-cutting plans and inflation that’s speeding up in Tokyo.

—Rosie, Wyatt, Evan & Conor

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🔍 Today’s Vibe

🔥 What’s Hot: 🔥

  • Getting a lift: U.S. and European stocks rose as a softer jobs report eased fears of another Federal Reserve rate increase. Borrowing costs still matter, but today’s hiring numbers gave those worries a little breathing room.

🥶 What’s Not: 🥶

  • Feeling the squeeze: Nike’s sales fell even as its gross margin improved. In Tokyo, faster inflation is adding pressure on the Bank of Japan to consider another rate increase.

🔢 Big number: 486,532 — the vehicles Tesla delivered in the third quarter. That’s more than it produced during the period; earnings will tell us what those handovers contributed to the business.

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

🇺🇸 Stateside

Red Tesla emblem and wordmark against a dark background.

Tesla’s logo Photo credit

Tesla hands over the keys

Tesla delivered 486,532 vehicles in the third quarter, while producing 464,391. That tells us how many cars reached customers, but we’ll need the financial results to see what each sale earned.

The news: Model 3 and Model Y accounted for 478,237 deliveries, leaving 8,295 for Tesla’s other models. The company also deployed 13.7 gigawatt-hours of energy storage during the quarter. Vehicle deliveries exceeded production by 22,141, showing that the two measures don’t necessarily move together within a quarter.

What’s next: Tesla will release its quarterly financial results after the market closes on October 21. Its average selling prices and production costs will help connect today’s vehicle totals to profit; the company cautions that deliveries alone don’t establish its financial performance. The storage figure gives readers a second operating measure to follow when those results arrive.

Hiring loses some momentum

U.S. employers added 29,000 jobs in September, and unemployment was 4.2%. The Labor Department described both measures as little changed, leaving a much slower hiring picture than August’s revised gain.

The news: August’s increase was revised to 133,000, while July now shows a decline of 10,000. Together, those revisions reduced the previous two months’ employment totals by 60,000. Average hourly earnings rose 0.1% for the month and 3.0% over the year; the average workweek stayed at 34.4 hours.

Big picture: A small monthly gain can matter more when earlier months are also weaker than first reported. The revised history gives businesses less reason to assume demand for labor is accelerating. Wage growth and hours provide additional context for household earning power, so the headline job count isn’t the only measure to watch in the next report.

Nike trims costs as sales shrink

Nike’s fiscal first-quarter revenue fell 4% to $11.2 billion, even as its gross margin improved. The company is trying to simplify operations while working through softer demand in parts of its business.

The news: Nike Direct revenue declined 8%, including a 13% decrease in digital sales, while wholesale revenue fell 1%. Gross margin increased 0.6 percentage points to 42.8%, helped by lower warehousing and logistics costs. Nike’s new operating plan targets $2.5 billion in cumulative savings through fiscal 2031, before restructuring charges and reinvestment, with an estimated $1 billion in pretax charges.

Bottom line: Better margins don’t erase a shrinking revenue base, and projected savings aren’t the same as immediate profit. Nike expects a high-single-digit revenue decline this fiscal year and adjusted earnings of $1.15–$1.35 per share. The next results will help show whether its operational changes are improving earnings while the sales recovery remains unfinished.

Marsh broadens its Midwest reach

Marsh has completed its acquisition of Accel Holdings, an Iowa-based business spanning insurance, retirement planning and wealth management. The deal expands the services Marsh can bring to middle-market customers in the region.

The news: Accel’s businesses include employee benefits, commercial insurance and agricultural insurance, alongside financial planning services. Marsh said Accel colleagues will join the company and continue serving clients from their current locations. The companies didn’t disclose the transaction’s financial terms, so there’s no public purchase price to compare with the acquired business’s earnings.

What’s next: Keeping the existing teams and locations gives customers continuity while the businesses combine. The commercial opportunity is to offer a wider range of services to clients who already need help with risk and financial planning. Whether that produces additional revenue will depend on how the integration works; today’s announcement doesn’t quantify future sales or cost savings.

Watkins adds more flavor

Watkins has completed its purchase of Sauer Brands’ spice business, bringing familiar seasonings and manufacturing capacity into one company. The combination reaches beyond grocery shelves into foodservice and private-label production.

The news: The acquisition includes Kernel Season’s, The Spice Hunter and Sauer’s, along with the spice business’s foodservice and private-label operations. It also includes manufacturing facilities in Richmond, Virginia, and San Luis Obispo, California. Watkins said the combined business will serve retail, foodservice and customers that sell products under their own brands.

Big picture: Owning brands and manufacturing operations gives the company several ways to reach customers, rather than relying on a single retail channel. Watkins says it plans to build on the combined business’s product innovation capabilities. The announcement doesn’t provide a purchase price or a savings estimate, so a broader product lineup is the concrete change we can assess today—not a quantified earnings improvement.

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🌎 Around The World

Tokyo Tower and the surrounding Tokyo skyline beside the water at dusk.

Tokyo’s skyline Photo credit

Tokyo’s prices pick up speed

Tokyo’s core inflation accelerated to 2.7% in September from 1.8% in August, exceeding economists’ 2.4% forecast. The capital’s figures give an early look at price pressure ahead of Japan’s nationwide inflation report.

The news: A measure excluding both fresh food and fuel rose 3.0%, up from 2.0%. The withdrawal of water-bill and childcare subsidies contributed to the acceleration, while food and everyday necessities also became more expensive. Services inflation rose to 2.3% from 1.4%, adding evidence of price increases beyond energy alone.

Bottom line: The mix matters because expiring subsidies can lift inflation differently from persistent increases in business costs and wages. The Bank of Japan’s October 29–30 meeting includes updated economic projections, giving policymakers a chance to reassess those pressures. Analysts’ expectations for a possible December rate increase remain forecasts; today’s inflation report doesn’t establish a policy decision.

Source: Reuters

Europe catches its breath

European stocks recovered after a bond selloff had raised borrowing-cost concerns. A weaker U.S. jobs report helped ease expectations for another Federal Reserve rate increase, giving shares some support across the Atlantic.

The news: The pan-European STOXX 600 finished up roughly 0.8%, while Germany’s 10-year bond yield fell more than 6 basis points to 3.454%. Oil fell about $3 a barrel, also easing some immediate pressure. Europe still faces its own inflation concerns, with markets assigning a high probability to another European Central Bank increase in December.

What’s next: Lower yields for a day don’t settle the longer debate about inflation or government finances. France’s 2027 budget proposal is due Thursday, making its plans to tighten spending a near-term focus for bond investors. The U.S. hiring report changed today’s rate expectations, but European budget choices and price data will help determine whether the borrowing-cost relief lasts.

Source: Reuters

Bangkok counts the flood disruption

Heavy rain in Bangkok and surrounding areas has prompted Krungsri Research to estimate a loss of 0.1%–0.2% of Thailand’s GDP. The bank’s assessment is conditional on the flooding stabilizing, so it’s an estimate of the disruption rather than a final damage tally.

The news: Nearly 300 millimeters of rain fell over 48 hours, disrupting transport and commercial activity. Krungsri estimates lost output of 17.4 billion–38.9 billion baht. Its analysis distinguishes interrupted economic activity from damage to buildings and other assets, which can add costs without appearing in that same GDP calculation.

Big picture: This episode centers on urban services and transport, unlike the extensive industrial supply-chain disruption during Thailand’s 2011 floods. That distinction changes where the immediate economic losses show up. Further rain or flooding that reaches industrial, logistics or agricultural areas could broaden the impact, which is why the bank’s stabilization assumption matters as much as its headline estimate.

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🥸 Dad Joke of the Day

Q: What do you call a pile of cats?

A: A meowtain.

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📖 Vocab Word of the Day

Throughput: The amount of work or output a process completes in a given period. Businesses use it to assess how effectively operations turn inputs into finished goods or services.

In a sentence: Tesla’s quarterly production count measures factory throughput; customer deliveries measure a different stage of the process.

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